Internet Marketing MLM Lead Generation Basics

In one of my blog posts, I recommended a tool that I use to explain the Network Marketing business to my prospects. In case you missed it you can see the blog post here:

http://internetmlmtraining.wordpress.com/2007/09/24/do-your-prospects-say-no/

This subject is very important to success, so I thought I better spend a little time explaining my system.

So I want to cover the three legs of a basic Internet MLM Lead Generation System. This is called the “Pipeline Technique”…

These 3 legs are:

- A Lead Capture Page

- The Auto Responder

- A Blog for Branding

These are the only three things that you need to set- up for a great a system that converts prospects into new associates.

The Lead Capture Page (“Squeeze or Gateway Page”)

This is simply a web page that has a single focus – to get people to subscribe to your list, or to squeeze their information like name, email, phone number etc…

The Auto Responder

As we know or should know, an important aspect of marketing online is branding yourself and your system. A blog is a very simple way of generating content in the form of articles that allow you to brand yourself and your system over time. It is probably the easiest way to build your own web site and will also generate visitors from the search engines over time.

I don’t have time in this post to fully explain how to setup and use these three components, I will however be covering these parts in detail in a future article.

So back to how I integrate the presentation available at http://7greatlies.eoltt.com/ - since several people may have questions about how I use it.

The auto responder is simply a service that allows you to very easily email your list of subscribers. You can load a series of emails into this system and they will be delivered automatically at a preset interval. I recommend using a quality autoresponder. Don’t try to host this yourself.

A Blog for Branding

As we know or should know, an important aspect of marketing online is branding yourself and your system. A blog is a very simple way of generating content in the form of articles that allow you to brand yourself and your system over time. It is probably the easiest way to build your own web site and will also generate visitors from the search engines over time.

I don’t have time in this post to fully explain how to setup and use these three components, I will however be covering these parts in detail in a future article.

So back to how I integrate the presentation, since I know several people have questions about how I use it.

For my warm market I have a business card that simply has my unique address printed on it. If I meet someone that wants to know more about the business, I give them a card and they go check out the site.

I also use if for prospecting on the internet. Immediately after someone subscribes to my list on my CAPTURE PAGE, they are sent an email with the link to a free e-book in it. So the first thing they are exposed to is a very high quality presentation on why network marketing makes so much sense.

From that point on, they are typically already sold on the business model, and it then a simple manner of explaining our system and our company to them. This and the other system I use are very simple to set up and generate very responsive leads!

So once again – I highly recommend finding good tools and then leverage the tools to do the explaining for you.

Stay tuned for later articles explaining generating leads online to put new distributors into your business….