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You’ve heard the saying “where there’s a will there’s a way.” This applies to lead generation too. If you’re strapped for cash, but still motivated to generate leads then this article might just make your day.
Any marketer worth their salt is laughing at this article’s title right now. You see, they are already getting paid to generate leads because their profits are far exceeding their advertising costs. Sadly, this is rarely the case for newcomers to this industry.
So let’s cut to the chase. You want some quality leads, and you want to know how get paid to generate them. Let’s begin.
Tactic #1 – Paper Placemats
You’ve seen them at your favorite restaurant. Sometimes they are plain, sometimes they have a map of the city printed on them with advertisements placed around the perimeter.
Here’s where you come in. Start thinking about selling advertising instead of buying it. You can easily sell advertising in these spots, insert your own ad for free, and let the restaurant owner place whatever ad they want in the center.
You’ll have a tidy profit leftover after you get done paying your printing costs, and the restaraunt will love you for giving then free placemats when they previously had to pay for them!
Yes, lead generation can be, and should be, simple.
Tactic #2 – Amazing Fish Bowls
The simplicity of this strategy may just blow your mind when you see how effective it is. You’ve seen the fish bowls at restaurants typically where you drop your business card and enter a drwaing for a free meal…or whatever the business sells. Guess what, there’s money in those fish bowls for you, and lots of it.
Let’s say you take over the fish bowls. The restaurant has their weekly drawing and you come along and pick up the leftover business cards. You then extract the contact information from each of the cards. Make sure you require an email address to win the drawing. Now you are building a contact list of the restaurant’s patrons! You keep the list and allow the restaurant to broadcast emails to their customers any time they like with daily specials etc in exchange for, you guessed it, the right to send your own non-competing advertisements to the subscriber list.
Once you’ve built a list for one restaurant you can easily sell advertising space to other local businesses hence again letting someone else pay you to insert your advertisement. You can easily build 100’s of contacts every week from a single restaurant using this method.
There are many, many ways to get paid to generate leads. If I had time I’d probably write down more of them! So get creative and start thinking about selling advertising instead of buying it. This minor adjustment to your thinking may radically change how you generate leads. Then eventually your primary business will pay for your advertising through profits and you wont need to do the extra footwork required by these methods.
Either way, no more excuses about lacking leads!
Where there’s a will, there’s a way. Plain and simple. So long as you remain committed to your enterprise there are always ways to succeed.
Shannon Hansen is an entrepreneur and coach who dedicates his business to creating success levels in his student they previously thought impossible. For more information visit Shannon’s site at http://www.LightfootAssociates.com
Name Generation on demand at anytime for you to get all the sales marketing and candidate leads. Call us at 1 888 519 DATA (3282). Make sure to visit www.namegeneration.net
There are numerous ways to do this and some are better than others. It also depends on your budget what avenue you want to take to achieve this. For this article’s purposes we will be showing a low cost way to start generating qualified and targeted leads for your opportunity.
Instead of directly promoting your opportunity, it is better to promote yourself and a lead generating strategy because most marketers are already in one program or another and they are more responsive to learning how to promote their program and training, as opposed to looking at another opportunity.
Through various free or low cost advertising methods, promote your lead generation strategy and always provide value to your target market giving them tips and techniques. Once they opt in to your marketing funnel continue to give them tips and training and build trust with them. Your prospects will then see you as an authority in internet marketing and there is a bigger chance that they will join your primary opportunity.
Even if your prospects do not join your main program, you will still make extra money with your lead generation system so basically you get paid to prospect and generate leads. This is a very appealing scenario for all marketers and entrepreneurs out there. No more spending too much on advertising, you get paid to advertise.
In line with low cost promotion, you can use article marketing to put your ads out there. Article marketing is free and if done consistently can generate a huge amount of traffic to your lead capture page.
As you generate more cash, invest it back into getting more marketing tools and try other marketing methods to bring your program to higher levels of success. This should be a great starting point in promoting and generating leads for your mlm, home business, and affiliate program.
Check out these 7 FREE videos on how to generate free endless amounts of leads for your mlm, business, or affiliate program usings various effective strategies that highly successful marketers use. Advanced strategies are also available to take your business to the next level. Click the link now: http://www.OnlineTrafficLeadGeneration.info
7 Tips for Generating Leads Online – Part Two
Welcome to the next installment on my two part series about Online Lead Generation.
Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect’s unspoken questions and communicating the value of doing business with you.
Folks do their research online precisely so they don’t have to interact with someone – You need to believe that your prospects as being extremely shy and introverted individuals. They come to you with curiosity, expecting you to understand what they need and to lead them along a comfortable path of enlightenment and delight.Think of every landing page visit representing an unspoken question that you need to provide the answer to.
4. Keep It Need-to-Know
If you are asking people to fill in forms then please make sure you only ask for information that is really needed. You probably want to request customer information that includes everything from name to shoe size. You can certainly ask for it.Just remember that the more details you request and the bigger the form is to fill out then you greatly reduce the chances of prospects filling the forms in. Conversion rates are generally proportional to the amount of information requested. This holds especially true for lead-generating conversions.
You must make sure you give the prospect something in return for the information you want them to give to you.Prospects will not be keen to provide an ounce more of their details than they deem absolutely necessary.
5. Help Them See It
No two ways about it, if visitors can’t quickly make visual heads or tails of your content, they won’t stick around and you won’t generate a lead. Layout matters. Evaluate your copy for scannability and skimmibility. Use eye tracking principles so visitors can find what they expect to find where they expect to find it.
6. Qualify Better
It is your job to help your visitors qualify their needs as soon as they land on your site.When you assist them in doing this and doing it fast then you will make them feel welcome and they will instantly have a sense of rapport with you. It’s a process that begins on the home page (or a well-designed landing page).
Of course this is only true for prospects who know what they are looking for. Some people may obviously not be looking to buy anything at that stage. That doesn’t mean they won’t buy. An exceptional qualification scheme is critical to getting a customer. It’s just as critical to generating a lead. Let visitors know briefly who you are, what you do, and what you offer. You’re more likely to persuade them to become a lead.
7. Test, Measure, and Optimize
Improving lead generation means evaluating what you’ve done so you can figure out how to do it better.Web analytics to consider include:
Responses: How many folks downloaded your white paper, subscribed to your newsletter, or opted in to your e-mail list?
Number of minutes: How long do visitors stick around?
Reject rates, especially on contact pages: Where do folks bail out of your site? Are you losing visitors just when you think you have them?
The Ratio of Leads to Customers/Closing Sales: Are people satisfied with what they see? Is it what they expected?
I challenge you to attempt some of these suggestions and see the leads roll in day after day even when you are enjoying yourself out of your office.
Visit me at www.karlievalentine.com and see what my business has to offer and let me coach you to success.
Karlie Valentine is a mother of 3 from Brisbane Australia. She loves to cook, entertain, travel and spend time with family and friends. She is a home based entrepreneur who loves coaching other serious entrepreneurs to success.
