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It seems as if it were just yesterday. It was in senior year in high school and was working for a tele-marketing agency. Do you recall watching the movie Boiler Room? That was almost like me in a workspace making phone calls, selling Tony Robbins Personal Power series. was working for, but that was back in the late 1980’s.
Fast forward to the year 2009 and boy has the game changed. Whether you have a traditional business or are in MLM, The two imperative things you need for success are more leads and more sales. I have seen some crazy things that brick and morter businesses do to bring in business.We have a Cici’s pizza locally here in town and they always position a person on the corner intersection with a Cici’s lunch special billboard. These employees are dancing with a sign on a corner for money and to generate traffic for their boss. That is absurd. That is their lead generation system or one of them.
Now lets talk about the network marketing world and how most produce leads in that arena. For decades, people have been trained to generate leads by making lists of individuals they have known their whole life. They put on those lists, friends, family, former teachers, doctors and every Tom Dick and Harry they have ever known. Then they call those folks to see if they have an interest in starting in business. Once that initial list is gone, the way most companies will teach you to keep your lead pool full is to get good at talking to strangers. You see, these strategies work for 15% of people that get started in network marketing. Why? Because they have to have a type “A” personality. So this lead generation system is played out and old school.
As Far as lead generation systems go, I can say that these seldom generate explosive results. The savoir-faire marketer or business owner knows how to leverage the power of the internet to produce an endless stream of starving leads with cash in hand primed to get started in business or buy your merchandise.
There are tons of lead generation systems out there. The ones that I have found are successful, here are a few that have the best training systems behind them. MLM Lead System Pro and Magnetic Sponsoring are the two systems that changed the way people look at attraction marketing and lead production. There are three things that online lead generation systems allow you to do.
1. Generate Leads – Through using online marketing techniques and a funded proposal sales system, we attract exceedingly targeted leads into our sales funnel and begin building a list of prospects. Unlike old school techniques, this is all done on line through many forms of marketing. Your networth will be determined by the size of your lead list. These are people that opted in to get information from you, you werent chasing them. This allows you to market to these folks again and again.
2. Cultivate Relationships – We develop relationships a little bit differently online. We use email autoresponders to keep in touch with our prospects and provide them with valuable content. I’m not saying we never talk to folks on the phone, we do. Nevertheless when you begin generating 15-20 leads a day, there is no way to get to every one of those people and connect via the telephone. Through a series of emails that you have control of, you can cultivate a trusted group of leads and turn them into paying customers over the course of time.
3. Monetizing – your success. Most people will quit their network marketing dealings within their first three months for the reason that they either go broke or get discouraged because they aren’t making any money. The same thing with traditional brick and morter businesses. They will shut the doors if there are not enough folks coming through the door. The list that you create (your leads) are the most significant asset you can have. It is said that a list of 10,000 folks should yield a high six figure income. Knowing how to market to that list you have built is essential to your success.
In Closing, whether your in conventional business, MLM or Top Tier Direct Sales taking advantage of a state of the art lead generation system will be essential to your long term growth.
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